Nivea For Men Revitalizing®

    Brief

  • Nivea Men had devoted their effort to obtain
  • the product quality at an affortable price. However
  • compare to competitors like Gillette, Old Spicies
  • and L'Oreal, Nivea is lack of a brand image.

    Challenge

  • A fresh look for Nivea for Men that resonated with
  • men ages 22-28 was needed. This demographic is
  • image-conscious, seeks products that are easy to
  • use and brands that have a strong personality. In
  • order for Nivea For Men Revitalizing to be successful
  • in the U.S. market, they must emphasize a young,
  • confident, energetic and distinctive look for men.

    Instructor

  • Gerardo Herrera

    Year

  • Spring 2010

    Awards

  • ADAA semifinalist

    Credit

    Art direction: Michelle Han Graphic: Michelle Han Photography: Michelle Han